Blog insights from We the Media: Chapters 4-6

If you want something covered, old fashioned methods such as tv /print/ or any kind of paid advertising is no longer the only way you can get exposure. You can now approach popular bloggers to get your product, features or ideas noticed.

Company blogging is about creating a human aspect to the online experience. It gives readers straight talk about products and about business. People need that human appeal and real opinions, not just the corporate speak.

Moving on to chapter 5, Gillmor explores the impact of blogs in the political arena. Not with money, but with the reach of online networking. It’s changed political campaigns and had its beginnings with Perrot’s mention of “electronic town halls”. It was taken a step further in South Korea. According to Gillmor’s chapter 5 look into electing politicians, a South Korean official Roh won with the help of youth involvement using SMS, online boards, online newspapers and every available method online to spread his messages. He was eventually impeached, but hey- this example shows how effective online publicity can be.

Exploring these new ways to reach users is key to defining niche markets, learning from your market and developing messages to cater to your public’s wants and needs.

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